Saturday, June 23, 2007

Anime Music Video in Japan


Photo by Risa-Nyanko


Who is interested in "alicia florence with her hair down?" Someone googled this site with this keyword. I'd say, me too (^^;

I'd like talk about anime music video today. Mechataku told me anime music videos are very popular in US and Europe and almost every anime con has that sort of contest. Though I knew there are some show of anime music video by watching the website of anime con in US, I didn't know they are so popular.

In Japan, I think there're nothing like anime music video contest in common anime conventions. However, still they're very popular in Japan. Their stage is not anime conventions, but internet (usually on Youtube or Smilevideo). They are usually called as MAD movie.

I think the reason might be the troublesome process of getting approve of copyright. It is strange that in the case of dojin-book we don't care much about copyright... One of the reason might be the copyright organization of music (JASRAC) is quite powerful. (They "must" come to the organizer of anime con and say, "pay or being suited.")

JASRAC tries to remove unlicenced anime music video from internet too, but the pressure is not so strong at present.

Another reason would be that Japanese anime con is quite different from ones in US or Europe. For example, Comic Market has dojin market and cosplay, but nothing like contest or discussion. (I'd say Comic Market is not an anime convention, just a market) Show of anime music video has no space to join...

I think it is interesting to see anime music video or MAD movie in a large hall. It would be possible to get approved by JASRAC, then the problem is who would host and how to gather videos. Togethermore, I wonder how is the legal situation of anime music video abroad.

Appendix: In Japan, the most popular movie posting site is moving from Youtube to NicoNicoDouga(Smilevideo). In Smilevideo, you can leave your comment on the movie, and this is the source of popularity. It's difficult to explain the fun, but you can try it! (Though it is needed to register in Japanese language, and almost all comment is Japanese language)

15 comments:

Mechataku said...

i believe that the reason that AMVs are able to be shown here in the west is mostly because we attempt to clarify that the music video is fan made and has no associations with the copyright owners. i guess that's enough to let us get away with it. however, that doesn't mean we don't face our own problems. i remember a few years back, one record label caught wind of AMVs and threw a fit, now any AMVs that have artists from that record label(if i remember right, it is the one that has the band Evanescence.) are not allowed on AMV download sites such as animemusicvideos.org (if i remember right, it is the one that has the band Evanescence). after that, i believe AMV makers have made stronger attempts to make it clear that AMVs are fan-made, so they won't get in trouble("give credit where credit is due", if you will).

AMVs are also just as popular on the internet as they are at cons, probably even more so, since you don't actually have to go anywhere to watch them, and you can watch them as many times as you want. although, this presents a problem, since that means anyone can post a video and call it an AMV.....sites tend to become saturated with...less than skillfully made AMVs.

i myself make AMVs, and i'm considering entering one of them into the contest at a con i'm going to in august(i personally believe they aren't that good, but a lot of people seem to like a few of them).

MAD movie? i don't believe i've ever heard of these. does MAD stand for something?

mechataku said...

ok, i need some help. badly. one of my friends showed me the music video for "rising" by the Yoshida Brothers. really good tune....but i recognize it....and i don't know from where....was it used as a song in an anime?

Silphy & Misuzu said...

Sorry for being late.

Insisting that it is fan made. Writer of manga and some game company are generous to Fan Fictions. However, some anime and music publishers are quite hard to them. This difference in attitude would be the cause of different situations of AMVs.

Videos on the interent is many also in Japan. There's some blogs specializing in videos and they introduce good videos. I think famour of good videos are spread through internet communities including such sites and mixi(SNS). I hope your AMV comes to be popular in Japan(Yes, many videos from abroad are introduced everyday.)

>MAD movie
It doesn't mean mad actually. It would be OK to consider that MAD movies and AMVs are the same. I think it is not so common to call such movie as AMV. (The term AMV itself is not common in Japan.)

Silphy & Misuzu said...

>Rising

I have not been listened to it, and now I found it. It's sound of Syamisen, Japanese traditional instrument.

As I searched it up, it is the music of CM (Beer, named Asahi Super Dry).

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